by Richard Zimbalist | Sep 5, 2026 | Uncategorized
When it comes to getting new patients through digital advertising, medical practices often wonder whether to focus on branded campaigns (those using your practice’s name) or non-branded campaigns (those targeting general health terms). The simple truth is, you...
by Richard Zimbalist | Aug 29, 2026 | Medical Conditions, SEO
You’re looking to boost your medical practice’s online visibility, and on-page SEO for your service pages is a fantastic place to start. In a nutshell, on-page SEO is all about optimizing the content and HTML source code of a specific page to rank higher...
by Richard Zimbalist | Aug 23, 2026 | Medical Conditions, SEO
Deciding between Google Ads and SEO for your medical practice’s online presence can feel a bit like choosing between two valuable tools – both get the job done, but in different ways. If you’re wondering where to invest first, the quick answer is that for...
by Richard Zimbalist | Aug 15, 2026 | Uncategorized
When a patient shares a negative experience online, it can feel like a gut punch, especially in healthcare. You want to acknowledge their concerns, show you care, and maybe even set the record straight, but the biggest hurdle is HIPAA. How do you respond without...
by Richard Zimbalist | Aug 8, 2026 | Medical Conditions, SEO
Navigating Local SEO for a Medical Practice with Multiple Locations can feel like a juggling act. You want to ensure patients in every town can find your specialists, book appointments easily, and have a consistent experience. The good news is that while the scale of...
