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How to Optimize Your Google Business Profile for More Patient Calls​

How to Optimize Your Google Business Profile for More Patient Calls​

by Richard Zimbalist | Jun 27, 2026 | SEO

So, you want more patient calls from your Google Business Profile (GBP)? The most direct answer is to ensure your profile is complete, accurate, and actively managed. Think of your GBP not just as a listing, but as a mini-website that Google prioritizes for local...
Chat Widgets vs Contact Forms: Which Converts Better for Medical Practices?​

Chat Widgets vs Contact Forms: Which Converts Better for Medical Practices?​

by Richard Zimbalist | Jun 20, 2026 | Medical Conditions

Deciding between a chat widget and a contact form for your medical practice isn’t just a technical choice; it’s a strategic one that directly impacts how many new patients you attract and how efficiently you manage inquiries. The quick answer? Chat widgets...
Scaling from Solo Practice to Multi‑Location: Digital Marketing Shifts to Make Early​

Scaling from Solo Practice to Multi‑Location: Digital Marketing Shifts to Make Early​

by Richard Zimbalist | Jun 13, 2026 | Marketing Plan

So, you’ve built a great solo practice. You’re busy, your clients are happy, and you’re ready to think about growing beyond your current space. Expanding to multiple locations is a big step, and your digital marketing strategy needs to evolve with...
ADA Compliance for Medical Websites: What Practices Can’t Afford to Ignore​

ADA Compliance for Medical Websites: What Practices Can’t Afford to Ignore​

by Richard Zimbalist | Jun 6, 2026 | Medical Conditions

When it comes to medical websites, the Americans with Disabilities Act (ADA) isn’t just a suggestion – it’s a legal requirement. So, what can practices absolutely not afford to ignore when it comes to ADA compliance for their medical websites? In short,...
SEO Strategy for Medical Practices: From Keyword Research to Booked Visits​

SEO Strategy for Medical Practices: From Keyword Research to Booked Visits​

by Richard Zimbalist | May 30, 2026 | Market Research, Medical Conditions

So, you’re wondering how to get more patients through your door using SEO? In a nutshell, it’s about making your medical practice easy to find for people who are actively searching for healthcare services online. Think of it as creating a clear, well-lit path...
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Medical blog posts with tips on business, entrepreneurship, and the world of building an online business.

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  • Photo call tracking medical marketing successThe Role of Call Tracking in Measuring Medical Marketing Success​
    October 10, 2026
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    September 26, 2026

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