by Richard Zimbalist | Jun 27, 2026 | SEO
So, you want more patient calls from your Google Business Profile (GBP)? The most direct answer is to ensure your profile is complete, accurate, and actively managed. Think of your GBP not just as a listing, but as a mini-website that Google prioritizes for local...
by Richard Zimbalist | Jun 20, 2026 | Medical Conditions
Deciding between a chat widget and a contact form for your medical practice isn’t just a technical choice; it’s a strategic one that directly impacts how many new patients you attract and how efficiently you manage inquiries. The quick answer? Chat widgets...
by Richard Zimbalist | Jun 13, 2026 | Marketing Plan
So, you’ve built a great solo practice. You’re busy, your clients are happy, and you’re ready to think about growing beyond your current space. Expanding to multiple locations is a big step, and your digital marketing strategy needs to evolve with...
by Richard Zimbalist | Jun 6, 2026 | Medical Conditions
When it comes to medical websites, the Americans with Disabilities Act (ADA) isn’t just a suggestion – it’s a legal requirement. So, what can practices absolutely not afford to ignore when it comes to ADA compliance for their medical websites? In short,...
by Richard Zimbalist | May 30, 2026 | Market Research, Medical Conditions
So, you’re wondering how to get more patients through your door using SEO? In a nutshell, it’s about making your medical practice easy to find for people who are actively searching for healthcare services online. Think of it as creating a clear, well-lit path...