BLOG

Improve Your Optometry Business’ Bottom Line

Improve Your Optometry Business’ Bottom Line

Optometry Bookeeping is Vital Whether you have just opened an optometry practice, or you are looking to improve the efficiency and financial health of your existing practice, using metrics to improve your bottom line is the best strategy to track noticeable growth....

How to Evaluate the Optic Nerve (in 3D!)

How to Evaluate the Optic Nerve (in 3D!)

Grading the optic nerve can be tricky.  The optic nerve can be shallow, deep, tilted, oblique, and much much more.  It’s not suprising that many studies show tremendous amount of interobserver variability when grading cup to disc ratios both in vivo and via…

Woman Physicians Spa and Hiking Retreat

Woman Physicians Spa and Hiking Retreat

WOMEN PHYSICIANS SPA AND HIKING RETREAT May 16-20, 2020. By women physicians, for women physicians! Join with other female physicians on this 5 day wellness retreat based at Red Mountain Spa Resort to hike and relax in the beautiful red rocks of Southern Utah and Zion...

Sight Gags: The Follow-Up Appointment is Here!

Sight Gags: The Follow-Up Appointment is Here!

Catcher in the Rye. The Great Gatsby.  The Adventures of Huckleberry Fin.  What do these books have in common you ask?  Every few decades a book comes along that changes the way we look at the world and becomes an instant classic. That time has come...again! The...

Online Reputation Management

Online Reputation Management

As a medical professional, managing your reputation among clients might be easier in person because you can have interactions that show your sincerity. However, online might be trickier. There are barriers like negative reviews that can be outside of your...

How to Automate Your Lead Generation Process

How to Automate Your Lead Generation Process

Cold leads are terrible.  When I first started out in web design I had an amazing idea.  I went through our door mail coupons and pulled up the website for each and every business.  I then gave each website a letter grade and made notes on what they could improve...

How to Respond to Online Reviews

How to Respond to Online Reviews

Picture this – you’ve just moved to a new city and are looking online for a new optometrist. You see countless practices nearby to choose from and are overwhelmed with the decision of which will provide you with the best care. What do you do next? Check the patient...

Best Colors for Medical Websites

Best Colors for Medical Websites

Colors have a huge impact on human behavior, decisions and emotions. The color combination on a website can instantly impact our perception of the company or person whose website it is. These perceptions are both psychological and cultural. For this reason, the colors...

5 Ways to Improve Local SEO for Medical Practices

5 Ways to Improve Local SEO for Medical Practices

Who wants more patients? Who wants to make more money?  Ok you can put your hands down now. Today we’re going to talk about how you can make small changes to your website that will improve your search engine optimization (SEO) and your ranking on Google’s search...