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How to Automate Your Lead Generation Process

How to Automate Your Lead Generation Process

Cold leads are terrible.  When I first started out in web design I had an amazing idea.  I went through our door mail coupons and pulled up the website for each and every business.  I then gave each website a letter grade and made notes on what they could improve...

How to Respond to Online Reviews

How to Respond to Online Reviews

Picture this – you’ve just moved to a new city and are looking online for a new optometrist. You see countless practices nearby to choose from and are overwhelmed with the decision of which will provide you with the best care. What do you do next? Check the patient...

Which Popular Social Media Platforms Should Doctors Use

Which Popular Social Media Platforms Should Doctors Use

The most popular social media platforms are Facebook, YouTube, Instagram, Twitter, Reddit, Pinterest, LinkedIn, and Google+. Not every business needs to be on every platform, so which of these popular social media platforms should doctors use? An article from Social...

Best Colors for Medical Websites

Best Colors for Medical Websites

Colors have a huge impact on human behavior, decisions and emotions. The color combination on a website can instantly impact our perception of the company or person whose website it is. These perceptions are both psychological and cultural. For this reason, the colors...